Brand Manager
ABOUT THE JOB
The Group Brand Manager is responsible for leading brand strategy, product development, and integrated marketing initiatives across multiple product categories. The role oversees brand growth, new product launches, marketing campaigns, budgets, and cross-functional
coordination to achieve business objectives and maximize return on investment.
Shift: Monday - Saturday | 9:00 AM – 6:00 PM
Reporting to: Director
Key Responsibilities
- Lead the overall marketing function and manage the brand, digital, creative, and marketing teams.
- Develop and execute brand strategies, annual marketing plans, and activity calendars.
- Lead new product development from concept to commercial launch.
- Coordinate with R&D,Production, Procurement, Quality Assurance, and Sales for product development and launches.
- Plan and execute ATL, BTL, digital marketing, and brand activation campaigns.
- Develop and manage the annual marketing budget while ensuring effective cost control.
- Monitor and maximize ROI on all
marketing campaigns and activities. - Manage advertising agencies, digital partners, media, and other marketing vendors.
- Review and approve creative concepts, packaging, promotional materials, and brand communications.
- Oversee Beauty Advisor (BA) agencies, field marketing activities, and product training.
- Conduct market research, competitor analysis, and evaluate campaign performance.
- Manage PR, influencer collaborations, and corporate communications.
- Present marketing performance and
strategic recommendations to the Director.
Skills & Qualifications
- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
- Minimum 7 years of experience in
Brand Management or Marketing, preferably in FMCG. - Strong knowledge of brand management, NPD, ATL, BTL, and digital marketing.
- Leadership, analytical,communication, budgeting, and project management skills.
